Who We Are

Who We Are

Our Vision

We have a shared vision with our clients that extends through generations. Both our clients and we feel fortunate to be working together toward comprehensive solutions and to be part of a process that sets the bar for innovative financial planning.

Our History

When we started our practice over twenty years ago, we had a unique approach. Back in the day of individual “stock brokers,” we knew that a team approach to comprehensive planning would serve our clients best. To this day, we continue to use that method. Each member of our team brings specialized talents toward client solutions and that creates a synergy we would not have if we were working individually. In addition, we have always been committed to long range, all inclusive planning. This means not only addressing investment strategies, but considering liabilities, estate and taxation issues, legacy planning and solutions specific to business owners.

The Value of Independence

After many years with an investment bank, we made the well considered decision to establish our own, independent practice.  Through our relationship with Fidelity Clearing & Custody Solutions® and Kestra Financial, we have been able to elevate our practice to one that is free of conflicts of interest and and our investment advisor adhere to the stricter Fiduciary Standard. As such, we consider ourselves to be on the same side of the table as our clients, looking for the best in investment and planning solutions for the optimal cost.  Our clients have the confidence in knowing that we are not in a transactional business geared on selling a commission based “product,” but rather one that helps seek growth and stability for clients in well constructed, diverse investment choices.


Fidelity Investments is an independent company, unaffiliated with Kestra Financial, Inc. and its subsidiaries. Fidelity Investments is a service provider to Kestra Financial, Inc. There is no form of legal partnership, agency affiliation, or similar relationship between Kestra Financial, Inc. and Fidelity Investments, nor is such a relationship created or implied by the information herein. Fidelity Investments has not been involved with the preparation of the content supplied by Kestra Financial, Inc. and does not guarantee, or assume any responsibility for its content. Fidelity Investments is a registered service mark of FMR LLC. Fidelity Clearing & Custody Solutions® provides clearing, custody, or other brokerage services through National Financial Services LLC or Fidelity Brokerage Services LLC, Members NYSE, SIPC.

Ongoing Learning

We live in a constantly changing world and our business is at the center of that. For that reason, we are actively engaged in a continual learning process and seek to share that with our clients. We routinely attend sessions hosted by leaders in our industry such as Goldman Sachs, Fidelity, Natixis, Prudential, JP Morgan and more. For us, it is important that our clients learn along with us. We work to help them understand how investment decisions can impact their life choices and to keep them abreast of important changes in the investment climate brought on by legislation or market movements.

Long Term Relationships

We value the long term nature of our relationships with our clients and their families. Unlike other professionals and many other advisors, we are not in a transactional business where products or services are purchased and the relationship ends. Instead, we value ongoing conversations with clients over the months and years and delight in helping clients realize their goals.

Our Awards and Credentials

Janet is a CIMA® (Certified Investment Management Analyst).  This is a certification given by the Investment Management Consultants Association and involves rigorous training through programs at Wharton and the Haas School of Business. CIMA holders participate in extensive continuing education annually. Janet has held her CIMA certification for almost 20 years. In addition, Janet received her MBA at UCLA and Brad received his from Pepperdine University. Krista is a CERTIFIED FINANCIAL PLANNERTM. This is a certification given by the CFP Board after the completion of a challenging education program (Krista completed hers through UCLA), passage of the comprehensive board exam , years of experience and adherence to the highest standards of ethics. Krista has also held the CDFA® (Certified Divorce Financial Analyst) certification for over 5 years. It is a certification given by the Institute for Divorce Financial Analysts. This certification enables advisors to give advice on the financial aspects of divorce.

The professionals at PSM Private Wealth have been honored with the Five-Star Wealth Advisor award for six consecutive years and was recently featured in Orange County Magazine as a 2017 Five-Star Wealth Manager. *


*To receive the 2016 Five-Star Wealth Manager award, researched and managed by Five-Star Professional, a wealth manager must meet 10 Objective eligibility and evaluation criteria associated with wealth managers who provide quality service to their clients. One thousand three hundred eighty three wealth managers in the Orange County area were considered for the award. Three hundred twelve were named Five Star Wealth Managers in 2016 which represents less than 4 percent of the total wealth managers in the area. Wealth managers do not pay a fee to be considered or placed on the final list of 2016 Five Star Wealth Managers. The Five Star award is not indicative of the wealth manager’s future performance.

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